Support line · Turns
Screen Turns
A screen turn names who a screen is for, what comes next, and on which screen the turn ends.
A turn is a reading order. It is not a media plan. We do not write install counts, click counts, or revenue. We do not supply incentivized installs, account rental, or a method for getting around review. If nothing follows a screen, the turn says “nothing follows this screen.”
- Who the reader is
- The next screen
- The last screen
- A mark when nothing follows
Not included
- Installs or revenue
- Incentivized installs
- Account rental
- Steps that get around review